Tuesday, 21 June 2011

Think Differently Journal Entry 7– Speak Up


This week I had an ad centre client presentation for a gala event. I designed two different art deco posters that could be displayed as their overall theme for the gala. One of my concepts had to do with geometric shapes and dancing while the second idea focused on buildings and a classy 1920’s style car. I made a few changes to the final design for the second idea and had to drive to Kinko’s to have it printed as a large colour drawing. When they finished printing my poster I noticed that the colours were off. I was a little shy to say something as I didn’t want to cause a big scene, but then I figured I’m paying quite a bit for a print that turned out to be inaccurate. I finally said something and the manager came out, argued with me and said it has to do with your CMYK colours. I had told him I knew all about CMYK colour and that my file I gave him and the one that printed look way off. He finally asked someone to calibrate the large printer, but he was so sure that it wasn’t the printer and it was my file. After my poster printed for the second time it came out perfect to what I had expected. He was shocked and apologized. If I never stuck up for myself I would have walked out with a bad print. I learned that I need to speak up if I know something isn’t right.

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